Mar 15, 2011

ADDIE, Beware of the Video!

Getting other departments in my organization to get on board with e-learning is a goal of mine.  It’s been a little over a month since my organization has been providing web based training through our new LMS.  Being the training developer, I have naturally become one of the leading advocates for getting the organization's training content online and available to employees.  The new LMS has become a great working model that departments can look at to get ideas about what they can do with web based training.

First batch of interest - videos

The first batch of interest in e-learning has come from some of the technical teams of our information management systems.  They have an intense interest in getting video based instruction to end users.  They use tools like Jing and Camtasia to create videos.  Previously they were deploying the videos as exe files and sending them through e-mail or placing them in user databases that are difficult to search and access.  Getting this content in a web based format is appealing so that employees can easily access it from any location or device inside their employee portal.

Mixed feelings about video learning

I’ve got mixed feelings about this.  On one hand, there is interest in the new LMS.  On the other hand, taping videos together is not the best way to do online training.  Videos are good in that they are easy to access and to the point.  However, basic questions are not being asked:

  • Who are our learners?
  • What actions should they be able to perform?
  • Do they understand the context in which these videos are presented?
  • How can we make learning stick so they are not dependent on videos?
  • How can be provide feedback, identify weaknesses, and provide remediation?
  • What does a first time learner need to know?
  • What does a veteran learner need to know?

If they were following the ADDIE model, they would just be left with DIE!  The analysis and design seems to have been too quickly passed over.  The video content is just a response to handle frequently asked questions.  It's quick and easy and it has it's place; but, it's not training.

It appears that the challenge of getting people to use web based training is done.  The battle for quality training has begun!

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