A software tool is not a game-changer but a community of practitioners can be. I agree with R.J. Jacquez when he lists Articulate community as his number one reason to appreciate Articulate Storyline. It is how we use the content authoring software that really matters. Articulate gets this and has created a software tool that is in response to its community demands. That is where I believe Articulate creates competitive advantage.
Community driving software development...that's how to build a great product. Lectora? Captivate? Where you at? There are lessons to be learned here. I think one lesson is this:
Where the company wants to be is not necessarily where the community of practitioners wants to be. But, in the end the community is who drives the adoption of software.There is a key distinction that's important when listening to community. The difference is between listening to features that the community wants and listening to what the community wants to do. I think Articulate is focused on the latter while many companies focus on the former.
There are a lot of creative content developers out there looking for tools to express themselves to their fullest. Let's build better communities and better software!